Ellen Hemmerly in Maryland's Daily Record
"The acquisitions also serve as encouragement for the innovation communities in Baltimore and the state, said Ellen Hemmerly, executive director of business incubator bwtech@UMBC." Hemmerly told the Daily Record.
“A lot of small companies – not just in the fitness space or the health space – when they build their companies, they’re always thinking about exits,” Hemmerly said. “So when a company can see a major business like Under Armour investing in technologies and buying other tech companies, I think it’s a real encouragement to entrepreneurs that there are potentially exits for them.”
Link to the story is: http://thedailyrecord.com/2015/02/10/under-armour-tech-push-seen-as-good-for-startups/