An interesting phenomenon was happening last weekend. As the Tom Brady and the New England Patriots were getting ready to play the Seahawks in the Superbowl, a group of open carry supporters posted pictures of themselves on twitter in different stores with their fire arms visible. What followed was a kind of backlash that we have grown accustomed to from twitter and the social media universe. And it was swift too. With in a few minutes and in the following hours, groups like Moms Demand Action and others re-tweeted the pictures and thousands declared themselves never shopping from the store that the armed guys had taken their pictures at. In fact as the information continued to flow in, it was revealed that one of the armed guys was in fact a convicted felon who is not allowed to possess fire arms, leave alone carrying them publicly. But that is beside the point I am trying to make.