UMBC Receives “MVP” Award from Campus ESP

Thu, 30 Jan 2025 10:38:59 -0500
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In recognition of UMBC’s exceptional use of AI for Family Connection portal content creation, the university is "ESP MVP" for the fourth quarter of 2024.

Fritzie Charné-Merriwether, Student Affairs’ associate vice president for administration and chief of staff, shares that Campus ESP’s new AI tool is helping to boost family engagement—and ultimately, student success—by increasing personalized content.

“The ability to quickly adjust a message to speak directly to families is a complete game changer,” Charné-Merriwether said.

Since Student Affairs launched UMBC’s Family Connection portal in 2021, it has become the model platform for Campus ESP as they recruit and manage institutions, and Charné-Merriwether has been a speaker at their annual parent engagement conference.

Portal engagement has also helped contribute to increased family donor participation during UMBC’s Giving Day.