Thanks to Bloomberg!

Earlier this year, Netflix users were outraged when the service announced price hikes for its subscription plans. They again upset customers with a botched attempt to turn their DVD-mailing service into a separate entity.

Now, 800,000 subscribers have called it quits.

The company appeared surprised by the news:

Our primary issue is many of our long-term members felt shocked by the pricing changes, and more of them have expressed that by canceling Netflix than we expected.”

Investors have taken notice in the company’s struggles, causing their stock to drop 35% after the announcement.

There might still be some hope for Netflix. After all, it’s cheaper than going to the movies!