Ever wish you could get paid for doing what you’re supposed to do?

Enter the Speed Camera Lottery, where you could hit the jackpot for driving safely.

The Speed Camera Lottery is a winner of The Fun Theory, an initiative by Volkswagen that suggests people will do good things if it’s fun.

What do you think? Is it a valid theory or just a clever marketing ploy?

P.S. We also recommend checking out Piano Staircase, another winner of The Fun Theory. Do you have any fun theories of your own?