Netflix has announced a 60% increasing in their pricing, dealing a blow to entertainment junkies all over.

Until now, customers of the online movie service were able to take advantage of both mailed DVDs and streaming video for $10 a month. The new pricing will make these services $8 a month…each!

According to The New York Times:

For millions of customers, the shift in price might change the daily calculus of an entertainment diet made up of a myriad of choices: cable television packages, online streams, Redbox rentals and iTunes downloads. The price increase spurred complaints from thousands of Netflix customers on Facebook and other Web sites, some of whom said they may now rely less on physical DVDs and more on online options.”

BONUS: Check out this cool map of popular Netflix choices by region!