You all remember “Super Size Me” – the shock documentary on the negative health effects of a McDonald’s diet.
Well, while McDonald’s fails the health test, it is trying to provide nutrients for the economic recovery.
McDonald’s decided to splurge out on a hiring spree by adding 50,000 employees to its locations nationwide. Hopefuls from all age groups lined up outside neighborhood McDonald’s to drop off applications in a job-hungry economy. Although starting at $8 an hour may seem skimpy, in this economy every job seems like a valuable job.
This was also a grand PR campaign for the company. McDonald’s would like to dispel the notion of the “McJob” – a recently coined term for a low wage position which the Oxford English Dictionary calls “an unstimulated, low-paid job with few prospects.”
While the term “McJob” may be negative to many, the company counters that several of its current executives started out with the same low-level jobs and have climbed their way to success.
Among the possible merits of the job, McDonald’s points to improved English skills for foreign workers, customer service experience, the promise of employer recommendations and the chance to advance in the hierarchy of McDonald’s employees.
But if you have seen the movie “Super Size Me” the only thing employees should not do is eat the food.