Photo courtesy of The New Yorker

Undeniably, the biggest cinematic hit in 2009 was James Cameron’s Avatar. Its use of technology was truly innovative and captured audiences’ attention despite what it was lacking in the script department.

Now Cameron is saying he’s not interested in making any narrative films other than Avatar sequels. His reasoning:

“I think that within the Avatar landscape, I can say everything I need to say that I think needs to be said, in terms of the state of the world and what we should be doing about it.”

Obviously it has absolutely nothing to do with the billions those films are almost guaranteed to make, right? Well, he’s also planning on bringing China in to share that wealth as a producing partner for all the Avatar installments we’ve been dreaming about.

China’s film market has been on the rise as the United States’ has been floundering. It makes sense to get investment from the location of your audience.

And believe us, there’s plenty in it for Cameron too.

Instead of the 13-17% of box office earnings China usually sends back to Hollywood, domestic films in China can hoard 45%.

Avatar’s main man is looking to get his hands on that bigger chunk of revenue–but trust, it’s just so he can keep making those profound pieces of cultural commentary about the dangers of consumerism.