The Legendary Lorax

Photo from: http://screencrave.com/2011-12-06/trailer-for-the-lorax/

Just about everyone loves Dr Suess.  You can include Hollywood in that tally as Dr Suess’ films Like The Cat in the Hat and Horton hears a Who have been big money earners.

Now Universal Pictures is trying a new marketing spin in its promotion of the movie revival of Dr. Seuss’ classic,The Lorax.

The studio has teamed up with70 companies and organizationsranging from the EPA and Greenpeace Philippines to Whole Foods Market and IHOP. These partners will feature the Lorax on their products and initiatives not only to endorse the movie, but also to inspire a sense of environmental awareness.

Universal Pictures is also focused on environmentally-conscious activities likeplanting trees and conserving energy. So instead of enticing children with cheap McDonald’s toys, the studio is sending the Lorax’s message to kids by encouraging them to be more environmentally active.

But will the message be delivered?

Universal Pictures and its partners certainly hope so. After all, their method of delivery seems to “speak for the trees” a lot more than a plastic Happy Meal toy ever will.