The Recycling Campaign, sponsored by Keep America Beautiful and the Ad Council, aims to generate awareness, explain how and where to recycle, mobilize individual ownership and emotional connection to recycling through community building, and transform recycling into a daily social norm. The campaign shows consumers that their recyclable materials want to be something more, and promotes recycling as a way to give garbage another life. In "Journey," a plastic bottle refuses to settle for being just a bottle and recognizes its dream in a coast-to-coast journey after being recycled. Go to www.iwanttoberecycled.org to learn more.