Why empathy is a must-have business strategy

Sun, 24 Oct 2021 11:06:08 -0400

"...Empathy is not about grandiose gestures; it’s about multiple, small-scale “empathy nudges”, which are low-cost, high-impact measures. In one company, we developed more than 40 nudges as part of an empathy programme. Individually they may seem trivial but together they combine to generate an empathy revolution. An empathy nudge could be measuring the amount of time people get interrupted in meetings or sending out a monthly email from the CEO recognizing those who have gone above and beyond. It could be changing a job title to reflect the impact the person has rather than the status of the role. Disney receptionists are called “directors of first impressions” in recognition of the importance of their role. These small changes have a huge impact on empathy levels." (World Economic Forum, 18 October 21)