Social media is most likely part of your daily routine and can be a great way to stay connected with friends and family. But how can you also use social media to maximize your own college experience? 

We checked in with UMBC Alumna Frankie Cerquetti ’14 (B.F.A, Intermedia) for some insight on how to engage more meaningfully online. Frankie co-owns Storia Studio, a company that specializes in branding photography and videography for small businesses.

Her pro-tip? Treat engaging on social media like networking an event: “I am a firm believer in the power of one. One person. One conversation. One lead. If we begin to treat social media as a networking event, it might give us a fresh perspective. Let’s focus on the quality of meeting that one person instead of trying to appeal to hundreds or thousands. Let’s look at social media as a place to build community and exchange our passions!” 

So how can you use social media usage for academic and networking purposes? Here are some tips for you to think about! 

Get to know the UMBC community 

Many UMBC offices and organizations have their own active social media accounts. You can follow a UMBC office or organization to learn more about the services they provide or exciting opportunities for students. And many also welcome DMs (direct messages) from students regarding any questions or concerns. This can be an interactive and approachable way to connect with different groups across campus! 

Check out some of these UMBC social media accounts:  

 UMBC Life  

UMBC Campus Life  

SEB (Student Events Board)  

Office of Financial Aid & Scholarships  

Career Center  

UMBC Athletics  

UMBC Academic Success Center  

Network with potential employers 

Whether you are on the hunt for an internship, job, or exploring graduate school opportunities, following the social media accounts of places you’re interested in can tell you about its mission, values, and community. This can give you some insight into whether a place would be a good fit for you. Some companies and organizations might even use their social media accounts to advertise employment opportunities. 

Suppose you are preparing for an internship or job interview. The information you gather from social media can then be used to show that you’ve done your research and have a working knowledge of the company or organization’s practices and current ventures. 

Having a LinkedIn account is a great way to connect with professionals working in the field you are interested in. Using LinkedIn, you can message professionals to set up informational interviews (i.e. - learn about how they entered into the field or learn more about their job). You could also use LinkedIn to join interest groups and participate in online discussions related to your field of interest. 

Learn more about LinkedIn and how you can use it effectively as a college student here. 

You can also check out Retrievers Connect, a networking platform just for UMBC students and alumni. In partnership with the Office of Alumni Engagement, the Career Center has launched this platform to connect alumni with students to foster the career success of the UMBC community. You will have the chance to learn from those who have been in your shoes, discover industries and trends, and possibly get feedback on your resume and interviewing skills. These connections could provide you with an inside look into internship and career opportunities. 

Use social media for research and collaborative purposes 

Do you need to conduct research for your class? Whether posting qualitative questions you want students to respond to or sending out a survey link, consider using social media to help you get responses from a larger group of people in a shorter amount of time – just be sure to check ahead of time to make sure your professor is okay with you using this method to gather information! 

Additionally, suppose a class assignment requires community-based work or research. In that case, you can use social media to help you connect and network with local organizations that may be able to assist you. The use of social media in education is an especially engaging topic right now amid the increase in online learning and examining trends on social media or using social media as a tool for collecting data could give projects an interesting angle!

Beyond class assignments, social media can be a great way to collaborate with your classmates and make studying more efficient. Platforms like Facebook and services like Google Drive and Box can help you create study groups, organize class materials, and share resources. 

It seems that more and more, social media has the potential to help you engage with your professional connections as you navigate your time in college and beyond. We hope this helps you realize just how many ways you can use social media to your advantage! What are some other ways you use social media to build meaningful community online?  

The Barry Goldwater Scholarship and Excellence in Education Foundation was established by Congress in 1986 to serve as a living memorial to honor the lifetime work of Senator Barry Goldwater, who served his country for 56 years as a soldier and statesman, including 30 years in the U.S. Senate.