BYDB: Building Your Digital Brand

Hosted by the Office of Professional Programs, GEARS, and the Career Center

📅 April 28 | 5:00–7:00 PM

📍 UMBC Commons, Rm. 329

Whether you're job hunting, networking, or just starting to think about your professional presence online, this is the event for you! Join us for BYDB: Building Your Digital Brand,  an interactive workshop designed to help you craft and strengthen your digital identity in today's competitive landscape.

Who You Are:

• A graduate or undergraduate student looking to build or refine your online professional presence

What to Expect:

• Tips and strategies for building a strong, authentic digital brand
• Guidance on optimizing your LinkedIn, portfolio, and other professional platforms
• Networking opportunities with fellow students and career professionals
• Resources and support from the UMBC Career Center and Office of Professional Programs

Whether you're just starting out or looking to level up your existing presence, this is a great chance to invest in yourself and your future career.

Follow us on Instagram @gears_umbc for updates on upcoming events!

We're excited to announce that GEARS is partnering with the UMBC Career Center and the Office of Professional Programs to bring you - 

BYDB: Building Your Digital Brand, an interactive workshop designed to help you intentionally shape your online presence in today's competitive job market.

📅 April 28
🕔 5:00–7:00 p.m.
📍UMBC Commons, Room 329

Your digital presence plays a critical role in how employers, recruiters, and professional contacts perceive you, often before you ever submit an application or attend an interview. This event will help you take control of that narrative, starting with LinkedIn.

We'll explore the value of personal branding and why LinkedIn remains one of the most powerful tools for networking, career exploration, and professional visibility. Then we'll move beyond theory and into action through guided, hands-on activities where you will:

• Identify your brand core and craft a clear value proposition statement

• Translate your strengths, interests, and goals into a brand identity board

• Create a custom, branded LinkedIn cover photo

• Participate in a show-and-tell to share your work and gather inspiration from peers

Whether you're actively job searching, networking, or simply refining how you present yourself online, you'll leave with a clearer message, stronger visuals, and tangible updates ready to apply to your profile.

Snacks will be provided! Come with a device (laptop/iPad) to be able to work together! 

We hope to see you there; drop any questions in the comments below and share this with your fellow grad students!

Save your spot now through this Handshake link!