Dr. Jessica Berman Publishes Article in The Conversation

Tue, 18 Oct 2022 11:22:18 -0400

Dr. Jessica Berman's article "BBC at 100: a trusted international news source, but it's important to remember whose values it reflects" was published in The Conversation. Berman explores the sociopolitical history of the BBC and its relationship to British soft power. Berman writes:

"As the BBC turns 100 we should celebrate its extraordinary history as a public service broadcaster bringing news and other programming to audiences around the globe. In 2020-2021 the BBC announced that its World Service achieved its highest-ever audience, with an average of close to 500 million listeners globally each week. The BBC brings news to audiences in more than 40 languages, with newer additions like Igbo, Pidgin, and Yoruba growing in strength each year.

. . . As we mark the BBC's centenary and celebrate the continuing achievements of the World Service, we should remember how British soft power has often guided its history and insist that it is able to operate independently now and into the future."

To read the rest of the article, follow this link.