By: Isy Davy

Photo Credit: Malik Gay

Meet Malik Gay, a 2023 graduate of UMBC’s Media and Communication Studies program. After transferring from the University of Hartford, Malik searched for a school that aligned with his athletic and academic goals. What he found at UMBC wasn’t just a degree; it was a supportive, tight-knit community that helped him sharpen his voice, expand his perspective, and explore media as a tool for connection, creativity, and change.

Today, Malik is a Junior Media Buyer at WHITE64, a full-service advertising agency based in Northern Virginia. His role places him at the forefront of campaign execution, collaborating with clients across the DMV area to help them meet strategic advertising goals. It’s a dynamic, fast-paced space where Malik thrives, bringing together data-driven insight and creative thinking to help brands tell the right stories to audiences.

His interest in media didn’t begin after graduation; it was strengthened throughout his time at UMBC. He credits the MCS program for helping him understand the broader impact of media in society and encouraging critical thinking through collaboration and mentorship. “Learning alongside talented peers and being taught by professors who genuinely cared about our success beyond the classroom was invaluable,” Malik shares.

One of the most memorable projects from his time in the program was a media literacy class competition that challenged students to gain as much traction as possible on TikTok in one week. “I may or may not have won!” he jokes. But the real takeaway wasn’t just winning, it was learning how platform algorithms work, creating engaging content, and tapping into trends that resonate with audiences. These are the exact skills he now uses every day in the world of digital media.

That hands-on experience also speaks to a deeper pattern in Malik’s journey: a consistent sense of intention. Malik approaches his work purposefully when managing a group project or strategising with clients. For him, it’s not about producing content just to keep up, it’s about understanding who it’s for, why it matters, and how it can impact.

After graduating, Malik continued to grow personally and professionally by enrolling in UMBC’s Community Leadership Graduate Certificate program. The experience deepened his connection to the Baltimore community and broadened his view of what it means to lead with empathy. “It gave me a fresh perspective on the Baltimore community and reinforced the importance of supporting those around me,” he reflects.

Looking ahead, Malik has his sights set on continued growth, not just within the advertising industry but also in his personal development and community involvement. In the next five years, he hopes to keep evolving in his career, stay curious about new technologies, and give back to others navigating early career challenges. His balance of ambition and community-mindedness makes him a powerful example for current students looking to make a meaningful impact in media.

Malik’s advice is simple but powerful for those still figuring out their path: “Build and nurture relationships within the UMBC community, especially in the MCS department. Your peers and professors are incredible resources, so engage with them, learn from each other, and maintain those connections long after graduation.”

Though still early in his career, Malik has already proven what’s possible when intention meets action. His story reminds us that when used thoughtfully, media can do more than inform or entertain; it can improve lives, build communities, and inspire meaningful change.

By: Rithik Kavanakudy

Photo Credit: Kendall Blunt

Everyone say hi to Josh Gillis, a junior here at UMBC!

For many students, deciding on what major to pursue can be a long trial and error process, but for Josh Gillis, his eyes were set towards Media and Communication Studies. “I decided to focus my strengths in writing,” he elaborates, “and thought it could lead to a solid, stable, and enjoyable career”. With his appreciation for effective communication, MCS appeared not as a generic field of study but as a stepping stone to creating impactful work in our ever-evolving digital world. He hopes to take the skills and knowledge he has acquired through the program in hopes of one day achieving his career goal of starting his own consulting company and being able to run a business – a means of connecting his skills in communication with entrepreneurship.  

Now that Josh is wrapping up his third year here at UMBC, he has leaned his area of study to help further his writing skills and toward the field of technical writing and communication. He says, “Hopefully, I can focus my internship opportunities here” when describing his plans for the future once he graduates. 

When asked about the experience he’s had with MCS, he notes two classes in particular: MCS 355: Social Media: Networking and Mobility and MCS 333: History and Theory of Mass Communication and Media Studies, with which he had with two of his favorite professors, Dr. Snyder and Dr. Loviglio, respectively. “Both of them are super engaging and awesome to work with,” he says. “I love the content presented in both.” He notes that MCS 355 has direct relevance with real-world communications careers and helps develop skills necessary for certain career paths. 

Social media marketing strategy is among his favorite skills and pieces of information that he has picked up over his MCS journey. “And also just general writing skills,” he adds. With his plans to go into the field of technical communication, he has been focusing on improving his skills. “If I want to go into technical writing now, my skills have to be more developed, so working on that has been super great.”

When talking about the MCS program and its importance, he believes that it is an important field for study and that “In a practical sense, everyone needs to know how to communicate effectively, and in an increasingly digital business landscape, studying this field allows some of us to get a headstart.” In an age where content and information are shared through so many mediums, communication is key. 

In addition to pursing MCS, he is pursing a minor in Psychology, a field that compliments MCS well by looking at how people think, interact, and respond to one another and to other stimuli. 

Outside of his academic life, Josh likes to keep himself busy gaining experience with producing media. He casually edits YouTube videos, enhancing the content for his friends who run small channels. Meanwhile, on campus, he currently manages the Instagram page for the UMBC Billiards Club (@umbcbilliards) and will be planning to take over leadership of the club in due time. 

Aside from media, he also works as a manager at Chik-fil-A in Eldersburg. Creating a balance between his academic life and work isn’t the easiest, but he makes it work. “They worked with me so I can fit in around 20 hours a week on weekends,” he says, “and I work full-time on breaks.”

Josh has a variety of ways that he spends his free time, from working on cars to playing video games and working out at the gym. On top of this, he is a pool enthusiast, spending hours of time practicing and playing with his friends, oftentimes in the UMBC Gameroom. 

And for a fun fact? Josh is a big fan of metalcore, a genre of music that combines aspects of heavy metal and hardcore punk. One of his favorite artists to listen to is Breaking Benjamin. “I was top 0.5% of Breaking Benjamin listeners last year,” he exclaims, “0.001% incoming!” 

All in all, Josh Gillis has worked hard to set himself up for success in his future by building up his portfolio of experience and having a clear vision of where he wants to take his career after his expected graduation in May 2026. 

By: Erin Cusick

Photo Credit: Rithik Kavanakudy

From backyard videos in middle school to managing content for organizations, Rithik's creative journey has been anything but ordinary. His passion for making content began early, playing around with video editing just for fun. That curiosity evolved into a deeper appreciation for media, especially during his time as a Media and Communication Studies (MCS) major at UMBC.

Though he once imagined himself pursuing a career in science, Rithik quickly realized that his true interests lay elsewhere. "It was just a high school science phase," he says. What stuck with him, however, was the joy of storytelling and the freedom to create something meaningful and fun, far from the traditional office life he hoped to avoid.

Through courses like MCS 334: Globalization of Media with Professor Yang, Rithik gained a new perspective on media beyond the U.S. He says that the class really opened his eyes to how media shapes and is shaped by global culture. Professors Yang and Anchor became major influences, not just for their teaching styles but for how they made learning engaging and inspiring. 

One of Rithik’s favorite projects was producing TikTok-style videos for MCS 360: Internet Video Production, a class that blended creativity with practical skills. He thrives on drawing inspiration from both old and new forms of media, watching movies, playing games, and connecting the dots between different storytelling techniques.

Outside the classroom, Rithik keeps busy. At the UMBC Gameroom, he works both behind the desk and behind the scenes, co-running its social media accounts. He’s also interning with UMBC’s Division of Information Technology (DoIT), where he's helping the Southwest Visions Foundation build its social media presence. These opportunities have shown him what it’s like to create content that’s actually seen and used by real people.

A dreamer with a practical edge, Rithik hopes to one day work in film, perhaps as a video editor or in music production for movies or games. In five years? “Hopefully with a job, in an apartment, with a cat,” he says.

For Rithik, media is more than entertainment, it’s an evolving language, one he’s learning to speak fluently and creatively. A piece of advice he holds close came from a professor: "Work on every project as if it's going into your portfolio, not just for a grade." And that’s exactly what he’s doing, building a body of work with passion, purpose, and play.