myUMBC — Lifetime Analytics

News Posts

~150K

Since 2001 · avg 7,500/yr

Events Created

~146K

Since 2010 · avg 8,600/yr

Active Groups

2,171

664 institutional · 330 interest · 280 student orgs

Paws (Likes)

~1.0M

Peak 2012 · declining since

Comments

~292K

Peak 2012 · ~10x decline

Event RSVPs

~223K

Still growing · +9% YoY

Group Members

~323K

Explosive growth 2022–25

Key Events Verified from myUMBC Announcements Group Posts

2010

my3 Launch

Groups, news, events, spotlights go live

Jul 30, 2011

Fall 2011 Redesign

New groups directory, pawpularity overhaul

Jul 23, 2013

Fall 2013 Update

Minor update, prep for next version

Jun 20, 2015

2015 Redesign

Discussions, media & spotlights retired

Aug 23, 2016

New Profile

First AWS service — early my4 precursor

Aug 13, 2018

my4 Launch

New Start page + Profile, built from scratch on AWS

Spring 2019

Nav/Notifications Redesign

Homepage nav moved to top bar; paw button removed from homepage

Content Creation Over Time News Posts & Events Published Per Year

News Posts

Events

2013 peak: News posts hit 13,164 — nearly double surrounding years, likely driven by RSS feed imports and high staff adoption. Events have grown steadily every year, reaching ~10,800 in 2025. COVID-20 had surprisingly little impact on event creation (virtual events took over).

Group Formation New Groups Created Per Year (excl. retired)

Institutional

Interest

Student Orgs

2019 surge: Student orgs spiked to 70 new groups — largest single-year burst. Institutional group creation has been remarkably steady at 30–60/year since launch. Interest groups peaked in 2019 and remain healthy.

Social Engagement Paws (Likes) & Comments Per Year

Paws

Comments

Peaked in 2012, then declined sharply at each redesign. The 2015 redesign retired discussions and media — removing two major paw surfaces. The 2019 nav redesign removed the paw button from the homepage entirely. Decline reflects reduced surface area and UX changes, not organic disengagement.

Event & Membership Growth RSVPs & New Group Members Per Year

RSVPs

New Members

RSVPs have grown 12x since 2010 and are at an all-time high. Group membership additions exploded post-2022, likely from automated/LDAP syncing. 2025: 84K new memberships.