While staying at a hotel during a conference in 2007, Kimberly Moffitt came across a key card with a phrase on it that caught her eye: “Walk in like you own the place.” The words struck her so much that she requested another key card with the same phrase on it to take home to her two children. Seven years later, Moffitt, an associate professor of American studies, points to the phrase as inspiration for founding a charter school for boys in Baltimore and used it as the basis for her talk at TEDxUMBC.